Terms and Conditions of Use

Effective date: September 15, 2025

Last updated: February 27, 2026

Main updates: New mandatory profile and product fields, internal messaging system.

1. GENERAL INFORMATION

These Terms and Conditions govern the use of the Florum digital platform, operated by:
Verdi Fantasie Di Bolcioni Claudia & C. Sas.
Registered office: Viale Antonio Pacinotti, 77/81 - 51100 Pistoia (PT) - Italy
VAT No.: 01090900471
Email: info@florumitaly.com

2. DEFINITIONS

"Platform": The Florum website and application accessible at www.florum.it
"Service": The services offered through the Platform
"User": Any person who accesses or uses the Platform
"Vendor": Registered user who offers products or services on the Platform
"Buyer": User who views or contacts Vendors for products/services
"Content": Texts, images, videos and other materials published on the Platform

3. NATURE OF THE SERVICE

Florum is a digital marketplace platform dedicated to the horticulture sector that:

Allows Vendors to advertise their products and services
Facilitates direct contact between Vendors and potential customers
Does NOT handle direct commercial transactions
Is NOT responsible for the conclusion or execution of sales contracts

IMPORTANT: Florum acts exclusively as a digital showcase. All commercial relationships, including payments, deliveries and warranties, occur directly between Vendors and Buyers.

4. REGISTRATION AND ACCOUNT

4.1 Registration requirements

Minimum age: 18 years
Legal capacity to contract
Valid email address
For Vendors: regularly established commercial activity

4.2 Account responsibility

The User is responsible for the security of their account
Sharing login credentials is prohibited
The User must immediately notify unauthorized access
One account per natural/legal person

4.3 Suspension and termination

We reserve the right to suspend or terminate accounts in case of:

Violation of these Terms
Fraudulent or illegal activities
Publication of inappropriate content
Non-payment of subscription (for Vendors)

5. SERVICES FOR VENDORS

5.1 Subscriptions

6-month plan: €119.00 (excluding VAT)
12-month plan: €199.00 (excluding VAT)

Subscriptions renew automatically unless cancelled. Payments are processed via Stripe according to their terms of service.

5.2 Included features

Complete company profile creation (including mandatory billing address, company name, VAT/Tax ID, Recipient code/PEC)
Unlimited publication of products and services (with mandatory pot size and height, unless "Not applicable" option selected)
Up to 3 featured products
Image and description management
View statistics and product impressions
Internal messaging system for contact between Vendors and Buyers
Possibility to receive push notifications for platform updates

5.3 Vendor obligations

Provide truthful and updated information
Comply with all applicable regulations
Manage relationships with customers directly
Maintain active subscription for public visibility
Respond promptly to contact requests

6. COMMUNICATIONS AND NOTIFICATIONS

6.1 Email and mandatory communications

We send emails for essential service-related communications, including:

Registration and authentication confirmations (OTP)
Subscription and payment notifications
Important platform communications
Service terms modifications

These communications are necessary for service delivery and do not require specific consent.

6.2 Push notifications (optional)

The platform offers the possibility to receive push notifications via browser. These notifications are completely optional and require your explicit consent through the native browser permission.

Purpose of push notifications:

Important platform updates
Reminders related to your account
Offers and promotions (only if you have given consent)
Platform news and features

Management: You can disable push notifications at any time from your browser settings or from the site footer by clicking "Manage notifications".

Service used: Push notifications are managed via OneSignal Inc. (USA). For more information, consult our Privacy Policy.

6.3 Internal messaging

The platform offers a chat system for direct contact between Vendors and Buyers. Use of messaging is subject to user responsibility for content sent. It is prohibited to send offensive, illegal or non-commercial messages.

7. CONTENT AND INTELLECTUAL PROPERTY

7.1 Vendor content

The Vendor retains ownership of their content
The Vendor grants Florum a usage license for publication
The Vendor guarantees having all rights to published content
Publishing copyright-protected content without authorization is prohibited

7.2 Prohibited content

It is prohibited to publish content that:

Violates laws or regulations
Is defamatory, offensive or discriminatory
Contains viruses or malicious code
Violates third-party rights
Is misleading or fraudulent
Is not relevant to the horticulture sector

7.3 Moderation

Florum does NOT perform preventive content moderation.Vendors are solely responsible for published content. We reserve the right to remove content reported as inappropriate.

8. LIMITATIONS OF LIABILITY

8.1 Exclusion of liability for transactions

Florum is NOT a party to sales contracts between Vendors and Buyers andassumes NO responsibility regarding:

Quality, compliance or defects of products/services
Failed deliveries or delays
Payment issues
Commercial disputes
Direct or indirect damages arising from transactions

8.2 Service availability

We do not guarantee continuous availability of the Platform. The service may be interrupted for maintenance, updates or force majeure.

8.3 Damage limitation

In no case shall our liability exceed the amount paid by the User for the subscription in the last year.

9. PAYMENTS AND REFUNDS

9.1 Payment methods

Payments are processed via Stripe
Credit and debit cards accepted
Advance payment for the entire subscription period

9.2 Refund policy

Refunds are handled case by case through direct contact:
Email: info@florumitaly.com

No automatic refunds are provided. Each request will be evaluated individually considering specific circumstances.

9.3 Cancellation

Subscriptions can be cancelled at any time by contacting support. Cancellation will take effect at the natural expiration of the current subscription.

10. DISPUTE MANAGEMENT

10.1 Amicable resolution

For any dispute, we invite you to first contact our support:
Email: info@florumitaly.com

10.2 Disputes between Vendors and Buyers

Florum does NOT intervene in commercial disputes between Vendors and Buyers. Parties must resolve them directly or through appropriate legal channels.

11. RIGHT OF WITHDRAWAL (CONSUMERS)

In accordance with Legislative Decree 206/2005 (Consumer Code), consumers have the right to withdraw from the contract within 14 days of subscribing to the subscription, without the need to specify the reason.

To exercise the right of withdrawal, contact:info@florumitaly.com

12. MODIFICATIONS TO TERMS

We reserve the right to modify these Terms and Conditions. Substantial modifications will be communicated via email to registered users with at least 30 days' notice.

Continued use of the Platform after modifications constitutes acceptance of the new terms.

13. APPLICABLE LAW AND COMPETENT COURT

These Terms are governed by Italian law. For any dispute, the Court of Pistoia has exclusive jurisdiction, except for different mandatory jurisdiction provided by law.

14. CONTACTS

For assistance, complaints or information:
Verdi Fantasie Di Bolcioni Claudia & C. Sas.
Viale Antonio Pacinotti, 77/81 - 51100 Pistoia (PT) - Italy
Email: info@florumitaly.com

15. FINAL PROVISIONS

If a clause is found to be invalid, the others remain in force
Failure to exercise a right does not constitute waiver
These Terms constitute the entire agreement between the parties

Document drafted in accordance with applicable Italian and European regulations for e-commerce and digital services.